Skip to content

Protein Generation Packaging Redesign

Protein Generation was looking to upgrade their packaging. I designed some concepts that were more fun, bright, and whimsical. The target market were moms and kids. I also updated the logo.

MockupPackaging Concept 1

Colored, plastic, resealable bag with a clear window showing the flavored power within.

Protein Generation - Concept 1 - Acai Berry Protein Generation - Concept 1 - Chocolate Protein Generation - Concept 1 - Vanilla

MockupPackaging Concept 2

Brown craft-paper, resealable bag with a clear window showing the flavored power within. We also changed the dimensions to a more squat bag.

Protein Generation - Concept 2 - Acai Berry Protein Generation - Concept 2 - Chocolate Protein Generation - Concept 2 - Vanilla

MockupPackaging Concept 3

Very similar to Concept 2, this concept features a single bag design and utilizes labels to designate the flavors within.

Protein Generation - Concept 3 - Blank Protein Generation - Concept 3 - Acai Berry Label Protein Generation - Concept 3 - Chocolate Label Protein Generation - Concept 3 - Vanilla Label

MockupOriginal Packaging

Protein Generation - Original Packaging