Bioplex Whey Protein Nutrition Packaging

Bioplex Nutrition has been around for more than twenty years. I had the amazing opportunity of helping re-launch their WPI product lines with a brand new look.

My client wanted a design that spoke to the “lifestyle” segment of protein supplements. A package geared towards the average health-conscious person with a softer, approachable label in order to differentiate from the more aggressive “gym-rat” looking packages that line the supplement shelves. After several rounds of concepts and some mixing and matching, we arrived at a look we liked!